Creativity

When a film is being made, the distributors create advertising campaigns using the posters to promote the film.
Tessa decided that she would get creative and put our posters onto the side of a bus, and on bus shelters, as that is places where film posters can be seen.
She took the posters that I made and adapted it to put it on a picture of a bus that she found on Google images. Then she did the same thing with a picture of a bus shelter.Tessa used Adobe photoshop to create the adverts.
Tessa and I decided that this would help us to see what it would be like if our film was to be produced and made. We also thought it would be a bit of fun, but I really like the outcome.
The pictures are on Tessa's blog :
http://tlh-advancedportfolioblog.blogspot.com/

Final Cut

This is the final copy of the trailer, after we had our second lot of feedback we took on board what people had said, although we had a much more positive response, I decided that there was a couple of things missing.
I decided that I really wanted to put the titles onto the moving image, but previously I could not work out how to do it, so I went onto Google and searched 'how to put text onto image using adobe premiere elements 1.0' and found a page which showed in an easy way how to do it. http://www.adobe.com/tips/preelpseintegrate/pdfs/preelpseintegrate.pdf
Once I had worked that out, and found a good font which Tessa said should be a handwritten style font, as it would look like a diary entry or a letter or something, so we settled on a font called Rage Italic.
I then decided that I wanted to put some extra sounds onto the trailer, some dialogue, but not much. So me and Tessa borrowed a mp3 sound recorder off of one of our media teachers. We found a quiet spot in the school so that we we're not disturbed and recorded Tessa saying 'I never have and never will believe in ghosts', 'hello', 'is there anybody there' and also some heavy panting and a scream.
Once I had copied thes onto the computer, I used a programme called Audacity to mess around and see what I could do with the sounds.

                                                    

I then put these sounds into adobe premiere elements, and slotted them into my trailer. I was really happy with the over all effect, and Tessa agreed and was also really pleased that we had finally got the trailer the way we really wanted it.

Feedback for final Trailer and Poster

We asked 15 students, a mix of female and male and the ages between 16-18 our questionnaire. The first time we gave in our feedback forms, there was a few people absent from the class so this is the reason we have a few more additional numbers from last time.

Question One:
Did you enjoy the Trailer?

Question Two:
What part of the trailer grabbed your attention the most? (Please tick one)

 
 
 
 
 
 
 
 
 
 
 
Question Three:
What did you like about the trailer?
There was a mix of answers, and this is what some people had said:
- The editing (faster)
- The story, gave more info
- Good use of sound effects
- More clips included
- Good use of colour

Question Four:
What did you not like about the trailer?  
Some people didn’t say anything about not liking it, but some people gave some criticism;

- Didn’t think the slow music went with the pace of the trailer
- Removed some clips from the last trailer
- Text was too fast
- Footage was shaky and blurry

- The font was too ‘fun’
- Shouldn’t have used the word ‘loft’
- Didn’t understand the concept
- Wasn’t eye catching enough
- Needs to be more ghost like
- The scream didn’t suit the trailer

Question Five:

If there was anything that could be different about the trailer what could it be?
There were some people who did not suggest anything, but there was some suggestions as to what could be different:
- Change the sound, more diegetic, add some dialogue
- Slow down the text
- More clues to the plot
- Change the font
- Should say ‘attic’ instead of ‘loft’
- The original ‘red eyes’ part instead of the new one
- More narrative
- More ghostly
- Longer
- Should have been darker, so that it was creepier

Question Six:

Which trailer did you prefer and why?
Everyone has said that they like this latest trailer, and there was various reasons:
- Just generally better
- Flowed a lot better
- Text was clearer - Gave more insight to the plot - More intriguing
- More effective - More diversity of clips
- Looked more professional
- More concise

Question Seven:

How much does the poster relate to the trailer?

Question Eight:
What is the most eye catching part of the poster? (tick one)
 

 
 
 
 
 
 
 
 
 
 
 
 
Question Nine:
What did you like about the poster and why?

There were various things about the poster that people liked:
- More fuller
- New Titles
- Good use of colour
- Good use of Imagery
- Good layering
- Text stands out
- The editing/effects of the images
- The ghost
- The background
- More eye-catching
- More intriguing
- The text looked creepy

Question Ten:
Is there anything about the poster you don’t like?

Some people said that there wasn’t anything that they didn’t like, but there were a few suggestions:
- Didn’t like the second poster because the use of identity didn’t fit with the trailer
- Image to faint
- Text looked unprofessional

Question Eleven:
Is there anything you would change about the poster?  
The answers here were similar to the answers to the previous question.
 
Question Twelve:

Which poster did you prefer and why?
Many people liked the newer posters, and there were various reasons:
- More fuller
- Preferred the back to back image
- Better use of imagery
- Lack of identity is intriguing
- Having two posters is better than just the one
- Preferred the poster with the ghost behind her
- Text is better
- Back to back was a better poster because it looked more clear
- It was symmetrical and well balanced so it doesn’t overload the top or the bottom with information

Question Thirteen:

Would the film trailer and poster make you want to see more/ find out more about the film?

 
 
 








Question Fourteen:
Is there anything about either product you would like to say?
Nobody had anything more to say on the trailer or the posters.


The feedback on these final products were much more postive than the first lot of feedback that we had sent out. Everyone preffered the pace of this newest trailer and the shorter clips. There were some people who said that they still didn't understand the trailer, and that it should be longer, but as I have said previously, it is a teaser trailer and it is supposed to be short and not give much of the plot away.
There were some smaller suggestions like adding dialogue but I liked it having no dialogue because it went along with the lack of identity throughout the trailer, there was also alot of people who didn't like the poster of the girl facing forward for these same reasons.
Another think I disagreed with in the feedback was that someone said we should have used the word 'attic' instead of 'loft' but I thought that 'attic' was more american, and saying it in a british accent was too pronounced, and that the word 'loft' had more of 'fft' sound on the end, sounding more creepy.
Although overall I had practically no negative feedback on the posters.
If I was to make another trialer, I would probably slow down the text, and have a faster pace music to go along with it, because I think the slower music makes the footage look slower even tho it isnt, but other than those points most people liked the trailer and the poster.

Poster Alterations

Like the teaser trailer, our poster had some constructive feedback, so we decided to make alterations in light of this.
As people had said with trailer the font needed changing on the poster as well, so we used the same font;

I also corrected the spelling mistake that I had made on the first copies of the trailer and the poster.
I made this final poster in the same way I made the first one and I added some film listings and the age certification, people had asked for us to use this on the poster, although when I looked back on my intial research for film posters they do not usual include this.
I tried to make the white coat more opaque and ghost like as this is what people had said was the problem, Tessa suggested that I cut out the faces from the hoods, making them look empty and more creepy.

As Tessa had previously suggested the layering of the two characters over eachother for the magazine cover, I decided to use this to make a second final poster, which will give people a choice, and through my research I found that most films have two or more promotional posters.
I made this second poster in the same way that I have made the previous ones;

We will be taking this for second and final feedback with the trailer.

Alterations to Trailer

After we got our feedback we decided to make some alterations to the trailer.
We had a lot of comments of the font that we had used on the first trailer, that it was not clear, or that it was difficult to read, so we found a new font on http://www.dafont.com/ :

Another thing that we decided to do was add in some more titles, because alot of people had said they were not sure as to what was going on, but we still thought that it was a TEASER Trailer so we did not want to give too much away. To solve this we came up with a couple more clues:

Hopefully this will give away some more clues as to what is happening in the trailer.
Another problem was that the clips were to reptetive and that they were too long, so I went back into Adobe Premier Elements, to add the titles and to make the clips shorter, and quicker. I also varied the clips more, and took out alot of the clips of the swing, because there was a lot of feedback saying that there was too much of them.
Once I was happy I exported the trailer, after I did this  I realised I had not changed the contrast and brightness of the clips to create the strong colour balance. So I re-exported it for the final copy. We will be getting more feedback on the final copy of this, along with the final copies of our poster to see if people like the alterations we made.

Magazine Feedback

We showed our magazine cover to our media class, 12 students, males and females and an age range of 17-18.

We asked them the following questions:

Question One:
Did you like the magazine front cover?

Question Two:
What did you like about it?

Question Three:
What didn’t you like about it?


Overall majority was pleased with it, but there was a few points said:

- Too crowded
- Not enough colour
- Image didn’t work on the layout
- Layout too simplistic

Question Four:
Would this cover make you want to read the magazine?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Question Five:

What changes could be made?

Seven people said that they would not change anything but there were a few people who said small alterations could be changed:
- Needs to be more enticing/ attention grabbing
- Image could be brighter
- More interesting font

From this feedback we can gather that there is not much about the magazine cover that people did not like, so we will not be making any major alterations as the majority of the people were happy with it.
There was only small things like brighter image, more interesting fonts and maybe a little less crowded that people said they did not like about it.
People liked the colour and the image the most off of the cover, with a few people preffering the text and the layout.

Teaser Trailer and Poster Feedback

This is our teaser trailer, we showed it to our media class, along with our poster for the film, we gave them a feedback form to fill out once they had finshed watching the trailer and here are the results.
We asked 12 people of the ages between 17-18 and a range of male and females the following questions:
Question One:
 1- Did you enjoy the Trailer?

Question Two:
What part of the trailer grabbed your attention the most?
(Please tick one)

 
 
 
 
 
 
 
 
 
 
 
 
 

 

Question Three:

What did you not like about the trailer?

There was two people, who said there wasn’t anything they didn’t like, but there was a variation on what people didn’t like:

- Some Transitions seemed off
- Didn’t understand what was happening
- Slow paced
- Didn’t intrigue/ captivate audience members
- Lot of fading (?)
- The font
- Shaky/ Blurry
- Footage was repeated a lot
- The beginning with the eyes

Qustion 4:
If there was anything that could be different about the trailer what could it be?
Again there was much variation on what people thought could be better about the trailer:
- White coat girl needs more
- More explanation as to what is happening
- Faster/ shorter clips/ pick up pace
- The font should be changed
- Less of the swings/ more clips
- Better quality
- Eyes needs to be quicker

Question 5:
How much does the poster relate to the trailer?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Question Six:
What is the most eye catching part of the poster?

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Question Seven:
Is there anything about the poster you don’t like?

Five people said that there wasn’t anything about it that they didn’t like.
There were a few points that people did not like:
- Too bare (but liked it)
- Font is hard to read
- Use the villain on the poster
- Colours are too bright/ distracting
- Kept to simple/ not enough information

Question Eight:
Is there anything you would change about the poster?

Two people said that there wasn't anything they would change about the poster.This is some of the things that people said that needed to be changed:
- The white coat girl more ghostly
- Age certification/ film listings/ more information
- Image of the villain
- Different font
- Text more spaced out
- Tone down the colours
- Spelling mistake to be changed
- Darker background
- The girl in the red coat (?)

Question Nine: Would the film trailer and poster make you want to see more/ find out more about the film?

Question Ten:
Is there anything about either product you would like to say?

There was a range of answers for this question with good and bad points:
- Effective use of non-diegetic sound
- Well made
- Doesn’t give enough information
- Colour is well used and effective
- Good background on the poster
- Effects of the text were good
- Change font
- Colour used well for symbolism

From this feedback we can see where changes need to be made, like the font needs to be changed so that it is clearer, we need more information on the trailer and the poster. We need to vary the clips on the trailer and make them shorter and more fast paced, to keep the attention of the audience.
There was a couple of answers which were not rellavent or that I did not understand, as someone had said we used to much fading, but we did not use and fading transitions when we made the trailer, and when we asked people what needed to be changed about the poster someone answered, 'the girl in the red coat' but did not say what about her needed to be changed.
There was a few people who said that the colours were too bright, but there was enough people who liked the colours to counteract this.
Overall I think if we changed the fonts, and the pace of the trailer, and gave more information that we would get a more postive feedback.