Feedback for final Trailer and Poster

We asked 15 students, a mix of female and male and the ages between 16-18 our questionnaire. The first time we gave in our feedback forms, there was a few people absent from the class so this is the reason we have a few more additional numbers from last time.

Question One:
Did you enjoy the Trailer?

Question Two:
What part of the trailer grabbed your attention the most? (Please tick one)

 
 
 
 
 
 
 
 
 
 
 
Question Three:
What did you like about the trailer?
There was a mix of answers, and this is what some people had said:
- The editing (faster)
- The story, gave more info
- Good use of sound effects
- More clips included
- Good use of colour

Question Four:
What did you not like about the trailer?  
Some people didn’t say anything about not liking it, but some people gave some criticism;

- Didn’t think the slow music went with the pace of the trailer
- Removed some clips from the last trailer
- Text was too fast
- Footage was shaky and blurry

- The font was too ‘fun’
- Shouldn’t have used the word ‘loft’
- Didn’t understand the concept
- Wasn’t eye catching enough
- Needs to be more ghost like
- The scream didn’t suit the trailer

Question Five:

If there was anything that could be different about the trailer what could it be?
There were some people who did not suggest anything, but there was some suggestions as to what could be different:
- Change the sound, more diegetic, add some dialogue
- Slow down the text
- More clues to the plot
- Change the font
- Should say ‘attic’ instead of ‘loft’
- The original ‘red eyes’ part instead of the new one
- More narrative
- More ghostly
- Longer
- Should have been darker, so that it was creepier

Question Six:

Which trailer did you prefer and why?
Everyone has said that they like this latest trailer, and there was various reasons:
- Just generally better
- Flowed a lot better
- Text was clearer - Gave more insight to the plot - More intriguing
- More effective - More diversity of clips
- Looked more professional
- More concise

Question Seven:

How much does the poster relate to the trailer?

Question Eight:
What is the most eye catching part of the poster? (tick one)
 

 
 
 
 
 
 
 
 
 
 
 
 
Question Nine:
What did you like about the poster and why?

There were various things about the poster that people liked:
- More fuller
- New Titles
- Good use of colour
- Good use of Imagery
- Good layering
- Text stands out
- The editing/effects of the images
- The ghost
- The background
- More eye-catching
- More intriguing
- The text looked creepy

Question Ten:
Is there anything about the poster you don’t like?

Some people said that there wasn’t anything that they didn’t like, but there were a few suggestions:
- Didn’t like the second poster because the use of identity didn’t fit with the trailer
- Image to faint
- Text looked unprofessional

Question Eleven:
Is there anything you would change about the poster?  
The answers here were similar to the answers to the previous question.
 
Question Twelve:

Which poster did you prefer and why?
Many people liked the newer posters, and there were various reasons:
- More fuller
- Preferred the back to back image
- Better use of imagery
- Lack of identity is intriguing
- Having two posters is better than just the one
- Preferred the poster with the ghost behind her
- Text is better
- Back to back was a better poster because it looked more clear
- It was symmetrical and well balanced so it doesn’t overload the top or the bottom with information

Question Thirteen:

Would the film trailer and poster make you want to see more/ find out more about the film?

 
 
 








Question Fourteen:
Is there anything about either product you would like to say?
Nobody had anything more to say on the trailer or the posters.


The feedback on these final products were much more postive than the first lot of feedback that we had sent out. Everyone preffered the pace of this newest trailer and the shorter clips. There were some people who said that they still didn't understand the trailer, and that it should be longer, but as I have said previously, it is a teaser trailer and it is supposed to be short and not give much of the plot away.
There were some smaller suggestions like adding dialogue but I liked it having no dialogue because it went along with the lack of identity throughout the trailer, there was also alot of people who didn't like the poster of the girl facing forward for these same reasons.
Another think I disagreed with in the feedback was that someone said we should have used the word 'attic' instead of 'loft' but I thought that 'attic' was more american, and saying it in a british accent was too pronounced, and that the word 'loft' had more of 'fft' sound on the end, sounding more creepy.
Although overall I had practically no negative feedback on the posters.
If I was to make another trialer, I would probably slow down the text, and have a faster pace music to go along with it, because I think the slower music makes the footage look slower even tho it isnt, but other than those points most people liked the trailer and the poster.